A NEW ERA FOR LULE VOLLEY

We are proud to introduce the new visual identity of Lule Volley, a brand designed to be instantly recognisable, memorable, and unmistakably ours.
As a volleyball club deeply rooted in Luleå, we wanted our identity to reflect not only who we are as a club, but also the place we call home.

At the heart of the new identity is our new symbol, the Aurora Flow: a symbol inspired by the North Star and the movement of the northern lights. Its elongated form brings the two together, a distinctive expression rooted in the north and designed to move with the energy of the club.

Our new colour palette takes inspiration from the landscape that surrounds us every day:

Polarnatt: the deep blue of the long northern nights, where the sky becomes a stage for stars and aurora borealis to shine
Snö: the bright stillness of winter, the light that transforms our landscape during the darkest months
Grönt norrsken: the electric green glow that moves across the sky when the northern lights come alive
Energi: a vivid purple that captures the intensity, ambition and energy we bring to the court
Rosa norrsken: a bold flash of colour inspired by the unexpected shades that can appear when the aurora takes over the sky

This new identity gives us a symbol to build on, a visual language to make our own, and a new way to tell the story of Lule Volley wherever we play.

Our new era starts here!